Web Site Design - Makeover
Most web sites need a makeover when they can no longer accomodate changes or new features, and the expense to update your site can almost be as much as building a new one. We can give your web site a new look and add new features for a fraction of the price that other web site development firms charge.Then after your site has the look that it needs, we'll maintain it for you so it will stay fresh & up-to-date.
For many companies, their web site was constructed anywhere from 1996 to 1999. In the worst case, that was nearly five years ago! Like any other depreciable asset, Web properties deteriorate and lose value over time. Most organizations have sites that have exhausted their useful life.
Here are some tests to evaluate if your company is ready for a Web makeover:
- Check the copyright year on your homepage. If it's more than a year old, it's a good sign that you need a refresh.
- Produce a Web traffic report with a view of the past two years. If you notice a plateau, or if traffic is growing slower than industry rates, it could signal a stale presence or diminishing customer value.
- Audit the services you deliver through the site. What you thought was innovative in 1999 has probably become the standard functionality of 2001.
- Examine the look and feel. Web sites are like cars. It's easy to pick out the older model from among the modern ones. Make sure your company's site doesn't resemble an '84 Impala.
- Keep up with the Joneses. Look at your nearest competitors. Do they have a more interesting presence online? Do their projections look more professional? If so, improving your Web presentation could provide a competitive edge.
